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インバウンド観光行動に対するネットくちコミの影響 : 台湾からの訪日観光者におけるネットくちコミ利用の現状
https://doi.org/10.15020/00001382
https://doi.org/10.15020/00001382b5814da3-d84d-4198-936a-2cf49ed59486
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
AN10052143-20160715-50.pdf (791.2 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2016-07-15 | |||||
| タイトル | ||||||
| タイトル | インバウンド観光行動に対するネットくちコミの影響 : 台湾からの訪日観光者におけるネットくちコミ利用の現状 | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.15020/00001382 | |||||
| ID登録タイプ | JaLC | |||||
| 別タイトル | ||||||
| その他のタイトル | The Influence of e-WOM on International Tourists' Behavior : Empirical Research of Taiwanese Tourists in Japan | |||||
| 著者 |
大津, 正和
× 大津, 正和× 王, 怡人× OTSU, Masakazu× Wang, Yijen |
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| 著者 所属 | ||||||
| 値 | 同志社女子大学現代社会学部社会システム学科教授 | |||||
| 著者 所属 | ||||||
| 値 | 琉球大学観光産業科学部産業経営学科教授 | |||||
| 著者所属(翻訳) | ||||||
| 値 | Doshisha Women's College of Liberal Arts, Faculty of Contemporary Social Studies, Department of Social System Studies | |||||
| 著者所属(翻訳) | ||||||
| 値 | University of the Ryukyus, Faculty of Tourism Sciences and Industrial Management, Department of Industrial Management Position | |||||
| 著者 外部リンク | ||||||
| 表示名 | 同志社女子大学研究者データベース - 大津正和 | |||||
| URL | http://research-db.dwc.doshisha.ac.jp/rd/html/japanese/researchersHtml/3697/3697_Researcher.html | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | The number of tourists coming to Japan has increased in recent years, reaching almost 20 million in 2015. The more tourists come to Japan, the more important it becomes to understand how they experience their visits. Consumers today often use electronic word of mouth (e-WOM), as the mobile devices (smart-phones, tablets and so on) become increasingly popular. Social Networking Services (SNS) connect people all over the world, and people can get information about places and things that are located far from them. The information gathered through SNS has a strong influence on tourism. When tourists attempt to decide where to go, what to see, what to do, and what to eat, they often depend on the e-WOM. We researched how tourists use the e-WOM in tourism. We focused on Taiwanese people.Many Taiwanese visit Japan every year, and almost all of them use mobile devices. We got data from Taiwanese people about their trips to Japan and analyzed the data. The findings from the data analysis are very interesting. The pattern of information usage is dependent on the type of tour they chose. The types of tour, from full-package, semi-package, skeleton tours or self-designed tours, changed how they used e-WOM. The tourist who self-designed their itineraries were the most depend on e-WOM. These toursist were most influenced by word of mouth information (including e-WOM), and were least dependent on promotional information. The tourist who designed his or her own tour has the characteristics of the innovative consumer, and so it is important that the country or region is attractive to this type of tourist. Our research suggests that e-WOM is a very powerful motivator for this type of tourist. |
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| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 論文 | |||||
| 書誌情報 |
総合文化研究所紀要 en : Bulletin of Institute for Interdisciplinary Studies of Culture Doshisha Women’s College of Liberal Arts 巻 33, p. 50-62, 発行日 2016-07-15 |
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| 出版地 | ||||||
| 出版者 | 京都 | |||||
| 出版者 | ||||||
| 出版者 | 同志社女子大学総合文化研究所 (学術研究支援課) | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 09100105 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10052143 | |||||
| 資源タイプ | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| ID | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | AN10052143-20160715-50 | |||||
