@article{oai:dwcla.repo.nii.ac.jp:00000993,
 author = {大屋, 佳保里 and OYA, Kaori},
 journal = {同志社女子大学生活科学, DWCLA human life and science},
 month = {Feb},
 note = {application/pdf, AA11325308-20150220-41, LIBERTY Ltd's floral designs have characteristic features, These designs have a history of more than 100 years. In order to find the reasons why the company's products have been so popular, this study was conducted. The writer conducted the study through literature review, LIBERTY JAPAN's website and an interview at a LIBERTY shop in Japan.
　After the Industrial Revolution, many products in the United Kingdom were poor in quality. Then LIBERTY Ltd. was established with a view to“provide many people with good quality goods which have distinctive designs”. It succeeded in making good quality fabrics even by mass production. Also, it made use of popular designs of the time. Fads change with the passing of time, but the company created designs out of the past ones, which helped to preserve its traditional style.
　Outside the U.K., there is only LIBERTY JAPAN Ltd., which shows Japan's high technological skills. Its products are made to appeal to Japanese people's tastes. They have been fond of floral designs and LIBERTY's traditional designs seem to be one of the factors for their growing demands., 原著論文},
 pages = {41--50},
 title = {リバティの花柄ファブリック : 100年以上も人気を保つ理由},
 volume = {48},
 year = {2015},
 yomi = {オオヤ, カオリ}
}