@article{oai:dwcla.repo.nii.ac.jp:00002388,
 author = {諸井, 克英 and 岡村, 麻里 and MOROI, Katsuhide and OKAMURA, Mari},
 journal = {総合文化研究所紀要, Bulletin of Institute for Interdisciplinary Studies of Culture Doshisha Women’s College of Liberal Arts},
 month = {Jul},
 note = {application/pdf, AN10052143-20220729-204, This study explored the basic structures of cognition of chocolate packages. Five chocolate packages were selected from among various packages, and one of them was presented to female undergraduates (N=229). Appearance Impressions of Chocolate Packages Scale, Affections Evoked By Chocolate Packages Scale, and Tastes Presumed from Chocolate Packages Scale were administered to the participants. By the factor analyses (method of maximum likelihood, promax rotations), three factors were extracted for appearance impressions, affections, presumed tastes, respectively. The higher-order component analysis resulted in two components; intelligibility and triteness. The significance of this study was discussed from a viewpoint of consumer behaviors., 論文},
 pages = {204--215},
 title = {チョコレート・パッケージの認知に関する基本的構造の探索},
 volume = {39},
 year = {2022},
 yomi = {モロイ, カツヒデ and オカムラ, マリ}
}