@article{oai:dwcla.repo.nii.ac.jp:00002376,
 author = {大津, 正和 and 王, 怡人 and 地頭所, 里紗 and 張, 瑋容 and 竹村, 正明 and OTSU, Masakazu and WANG, Yi Jen and JITOSHO, Risa and CHANG, Wei Jung and TAKEMURA, Masaaki},
 journal = {総合文化研究所紀要, Bulletin of Institute for Interdisciplinary Studies of Culture Doshisha Women’s College of Liberal Arts},
 month = {Jul},
 note = {application/pdf, AN10052143-20220729-37, The main purpose of this paper is to elaborate on DMO as one of the main themes in tourism studies and to provide a theoretical framework for measuring its performance. Measuring DMO’s performance refers to examining to what extent an area can be industrialized into a tourist spot. One of the conditions for the industrialization of tourist spot lies in its continuity. However, many of the existing DMO studies are limited to descriptions of the success of events, which are presumptuous when claiming such short-term cases as equivalent to the achievement of DMO. Instead, this paper focuses on the theoretical analysis of DMO and thus serves as a preparatory work for empirical research as well.
We developed a model for matching DMO strategy formulation and its organizational structure to measure DMO performances. That is, DMO can determine two types of strategies according to the situations in which it is placed, and the appropriate organizational structure differs depending on the strategy adopted. In conclusion, this paper developed a hypothesis for further empirical research., 論文},
 pages = {37--56},
 title = {DMO デザインと観光アメニティ開発戦略の適合仮説開発},
 volume = {39},
 year = {2022},
 yomi = {オオツ, マサカズ and ジトショ, リサ and チョウ, イヨウ and タケムラ, マサアキ}
}