@article{oai:dwcla.repo.nii.ac.jp:00001938, author = {齋藤, 朱未 and 城戸, 優里奈 and SAITO, Akemi and KIDO, Yurina}, journal = {総合文化研究所紀要, Bulletin of Institute for Interdisciplinary Studies of Culture Doshisha Women’s College of Liberal Arts}, month = {Jul}, note = {application/pdf, AN10052143-20200817-154, Instagram shouwcases many pictures posted by many people every day. The purpose of this paper is to analyze characteristics of posted pictures regarding Kyoto sightseeing on Instagram. In particular, I used “Instagrammable” (Insuta-Bae) posted pictures and analyzed their characteristics. Furthermore, I analyzed the spots of Instagrammable and the posted pictures wearing a kimono which is one of the features of Kyoto sightseeing and one of Instagrammable. My mainty survey technique had two methods; checking posted pictures on Instagram and a questionnaire survey through Instagram’s direct-Message opinion. As a result, Instagrammable spots in Kyoto were colorful and famous spots accompanied by hashtags. At Instagrammable spots in famous sightseeing places, most posts were pictures of scenery alone. I also found that the pictures wearing a kimono had an effect on many people, and seeing those pictures of SNS triggered the desire to sightseeing wearing a kimono., 論文}, pages = {154--162}, title = {京都観光におけるインスタ映えの特徴分析}, volume = {37}, year = {2020} }