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アウトバウンド観光行動に対するネットくちコミの影響：日本人の台湾観光におけるネットくちコミ利用の現状
https://doi.org/10.15020/00001738
https://doi.org/10.15020/00001738ec44be27-ff0b-4098-a7a0-d38be7db7dfd
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
アウトバウンド観光行動に対するネットくちコミの影響：日本人の台湾観光におけるネットくちコミ利用の現状 (1.6 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2020-06-03 | |||||
| タイトル | ||||||
| タイトル | アウトバウンド観光行動に対するネットくちコミの影響：日本人の台湾観光におけるネットくちコミ利用の現状 | |||||
| タイトル | ||||||
| タイトル | 'Influence of e-WOM on International Tourism Behaviour:An Empirical Research on e-WOM Usage by Japanese Tourists in Taiwan | |||||
| 言語 | en | |||||
| 言語 | ||||||
| 言語 | jpn | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.15020/00001738 | |||||
| ID登録タイプ | JaLC | |||||
| 著者 |
大津, 正和
× 大津, 正和× 王, 怡人× Otsu, Masakazu× Wang, Yijen |
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| 著者 所属 | ||||||
| 値 | 同志社女子大学・現代社会学部・社会システム学科 | |||||
| 著者 所属 | ||||||
| 値 | 琉球大学・観光産業学部 | |||||
| 著者所属(翻訳) | ||||||
| 値 | Department of Social System Studies, Faculty of Contemporary Social Studies, Doshisha Women's College of Liberal Arts | |||||
| 著者所属(翻訳) | ||||||
| 値 | Department of Faculty of Tourism Sciences, University of the Ryukyus | |||||
| 著者 外部リンク | ||||||
| 表示名 | 同志社女子大学研究者データベース - 大津正和 | |||||
| URL | https://research-db.dwc.doshisha.ac.jp/rd/html/japanese/researchersHtml/3697/3697_Researcher.html | |||||
| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | A large number of Japanese tourists visit international destinations. In recent years, about 15 million Japanese have toures abroad. Therefore, it is important to understand the tourists' behaviour concerning decisions such as where to go, what to see, and what to eat. Without a doubt, it has extensively changed in this decade owing to the electronic eord of mouth (e-WOM), propagated by the increased popularity of mobile devices such as smart phones and tablets. Moreover, social networking services (SNS) connect people all over the world, and people can easily share information about places and things that are far-flung. The information through SNS has increasingly influenced people in tourist context. Furthermore, how they satisfy their trip is dependent on the degree of SNS using. In this study, we researched how tourist use e-WOM. We focused on Japanese tourists in Taiwan. The analysis showed a pattern linking onformation usage to type of tour chosen. The type of tour: full-package, semi-pakage, skeleton, or self designed, changed hoe used e-WOM. These were mostly influenced by word of mouth information (including e-WOM), and least dependent on traditional information. We also found a corelation between the usage of SNS and the level of satisfuction of trip. Tourists that used information from SNS on the spot were more satisfied with the trip than non-user. Whether they posted e-WOM on SNS did not changed the satisfaction level, on the other hand, the response from other people to their e-WOM increased their satisfaction. Our research suggests that e-WOM is an effective way to attract tourists and boost their satisfaction. |
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| 内容記述 | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | 論文 | |||||
| 書誌情報 |
総合文化研究所紀要 en : Bulletin of Institute for Interdisciplinary Studies of Culture Doshisha Women’s College of Liberal Arts 巻 34, p. 30-44, 発行日 2017-07-29 |
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| 出版地 | ||||||
| 出版者 | 京都 | |||||
| 出版者 | ||||||
| 出版者 | 同志社女子大学総合文化研究所 (学術研究支援課) | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 09100105 | |||||
| 書誌レコードID | ||||||
| 収録物識別子タイプ | NCID | |||||
| 収録物識別子 | AN10052143 | |||||
| 資源タイプ | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | application/pdf | |||||
| ID | ||||||
| 内容記述タイプ | Other | |||||
| 内容記述 | AN10052143-20200603-30 | |||||
